Forget Web3. Tide Is Excited About … Dry Cleaner Franchising
For CPG brands, valuable business lines and data access can come from unlikely sources. Land O’Lakes found a useful first-party data asset in its ancillary farm equipment and seed sales. Beam Suntory, the alcohol brand, uses brewery tourists for prospecting. Another example is Tide’s dry cleaning and laundry franchise business you probably never knew about….